Ali practically grew up in his family's Oriental rug store and became a key contributor right here in Dallas, Texas. He was destined to follow in his family's footsteps from one of the greatest generations, and as such would be the one building his family's legacy. In 1989, Ali opened his Oriental rug showroom at 8583 Melrose Avenue in West Hollywood, California. Missing his family and the Texas hospitality, Ali moved back to Dallas and opened Esmaili Rugs and Antiques, Inc. in the Dallas Design District (1995).